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Walmart is accelerating its efforts to make deliveries by drone. The company already offers the service in seven states and at 36 stores, but it wants to reach 1 million deliveries this year, up from 10,000 last year. The retailer is also expanding its partnership with on-demand drone delivery service Wing, which is operated by Google’s parent company Alphabet.
The expansion will bring drone deliveries to two Walmart Supercenters in the Dallas-Fort Worth area. Customers within a six-mile radius of those stores will be able to order items like forgotten baby wipes or birthday candles, over-the-counter medicines and pantry staples. A Walmart spokesperson says it’s possible to order more than 80% of what’s available at a Supercenter.
To use the service, customers will need to download the Wing app to their phones and verify their address is part of the delivery zone. They will then enter their order, which can include up to 10 items, and check out. They will receive a real-time update as their drone is on its way, and then another once the drone has arrived at their home.
Each drone delivery is made by a worker who loads the package onto a drone at the store and sends it soaring into the sky. The drone then flies to the customer’s house, where it drops off the item on a driveway or yard. A human doesn’t have to be present when the drone is flying, though they will be if it needs to land or is out of battery.
The new stores are the first in Texas to launch, but Walmart plans to open two more sites in the Dallas-Fort Worth area this year. It hasn’t revealed when those locations will be or which ones, but it did say that the company would make its drone delivery service available to 1.8 million households in the area.
It will take time to expand the program in other parts of the country, but Walmart is betting that it can compete with Amazon and others by focusing on low prices. It also believes that it can offset costs by selling photographs of neighborhoods and other areas to local businesses such as real estate and construction companies. The company will split the revenue with the drone operator. The company hasn’t yet disclosed how much it expects to charge for each drone delivery. It will likely be higher for more advanced drones with features like 3D mapping.